EMI MPT has successfully established big market share & became the No. 1 publisher in Taiwan especially in the new media licensing. We think the ringtone download licensing is still the most potential business in the territory.In 2001, ringtone download function in mobile phone took off. The demand for a wide variety of ringtone significantly increased. Operator scramble to capture this golden opportunity to increase their market share. EMI MPT is the first to aggressively react to this trend. Thus operators began to recognize EMI as the prominent name in Publishing Rights licensing and would approach EMI to full fill their ringtone download needs.
Starting from this year, other major publishing companies have joined into this race and thus operators have other options to choose from. Ring tone downloads has become a necessity for operators and demand for songs has become steady. As such, the competition has revolved to another spectrum, EMI MPT has set some transaction models that other publishing companies are improving and replacing. In order to maintain and increase the market share, EMI MPT need to tune in operators' needs and be flexible and innovative with pricing and new channels. Our advantage at the moment is our reputation being the pioneer in this ring tone business and operators find it easy to work with us.
