| At 21 years old, with music, television, book publishing and movie credits
under his belt, Omarion’s growth, maturity and depth are showcased on his
sophomore, Epic / Sony Urban, solo effort aptly titled, 21. Of the album concept
he acknowledges, “everyone can relate because it’s a memorable time. It’s a
universal topic. It’s a celebration.”
While the number twenty-one is symbolic of the card game Black Jack, it also
is representative of the number young people aspire to become and the reflective
age that older folks wish they could return to. “The thing is- it’s control.
When you reach 21, you’re buying property, you’re setting your life up- it’s a
different place. You feel stable mentally. At 18 - 19, you’re so confused. To
me, at 21, it was kind of a realization of who I want to become – just me
practicing my morals as a man and getting better in my craft.” Being able to
clearly articulate his thoughts, Omarion is not a kid anymore. Aware of his
maturation, “as I grow older and in my craft, who I want to be as an artist and
the guys I looked up to, it just meshes into one thing and that’s a period of
time, and that period is now. I can definitely say when people hear the music I
hope that they feel the same thing that I feel.”
21 showcases Omarion the grown man, in his own words. It’s a personal
testimony to his life and development up to this juncture on this journey. “I
feel like this time around with me writing on pretty much everything, it’s
personal. Every situation on the album has personally happened to me. It’s me. I
loved making my music, especially with the producers.” With contributions from
super-producers Pharrell, The Underdogs, Bryan Michael Cox and a new young cat
named Eric Hudson, whom Omarion describes as “my Teddy Riley,” O is as confident
as he is comfortable about the body of work he’s created this time around.
The first single Entourage, produced by Eric Hudson, blends O’s memorable
yet danceable chorus with catchy lyrics. The up-tempo groove feels like Touch
from his debut, however as Omarion requests a young lady’s presence in circle,
he’s very clear on how he wants to treat her once she makes it to the inner
circle. “Show me something different than what you have to offer physically.
It’s all about what a woman says, how she speaks, how she carries herself, how
she respects herself, how she respects her mother and her father.”
The second single, Ice Box, produced by Timbaland, delivers dark engraining
beats that draws listeners closer to Omarion’s experience in a fading
relationship and illustrates how he deals the challenges of the commitment.
Omarion emotionally describes the place that a broken relationship would put him
in and how this experience would turn a soft heart into an ‘Icebox’.”
The topic of love makes a return guest appearance throughout 21. Navigating
through a plethora of situations and tempos, Omarion not only wanted to open up
and explore the full range of emotions in his mind, spirit and psyche, but also
his heart. “When any artist tries to make a classic album, they try to make it
from their heart and relay it from situations that everybody can relate to, and
just make good music. That’s the same thing I tried to do, but I took the
elements of old school because I remember how it used to make me feel when I
heard a song.” Influenced by Teddy Pendergrass, Marvin Gaye and Earth, Wind
& Fire, 21 is music you can feel.
Omarion’s clarity speaks volumes about his awareness for what the listener
needs, adding, “when you’re telling a story, in order for it to be a great
story, it has to have depth- a beginning, middle and an end. With creating my
music, that’s what I felt like, I wanted to create wholeness. I don’t think
artists express themselves enough sometimes.” Nothing could be more expressive
to O than the Pharrell produced “Lisa.” At the time it was created, Omarion was
involved in a relationship and once it ended, O felt like the song explained the
entire situation as if he spoke it into existence.
Focusing on his craft is at the forefront of Omarion’s world, however
maintaining that professional and personal balance is a key component in his
process. “A lot of people are surprised that I say I want to settle down soon.
When you’ve been in the industry as long as I have, you’re not looking for the
one night fling, at least I’m not. I’m looking for a potential wife to spend
time with. Even if it’s just friendship in the beginning, I’m not looking to
rush. You travel years and years on the road, and you want to have someone that
you can count on and be there for you.”
On the Eric Hudson track Been With A Star, Omarion’s impetus was marrying
his industry relationships with his traditional values. Citing Will and Jada
Pinkett-Smith as the “power couple” that continues to make it work, his
experiences have led him to gravitate toward “normal” women. “When you introduce
her to a life in the right way, and she’s equip to handle it, she’s equip being
around other stars and not really caring because she knows where her respect and
her love lies, it’s so dope because you feel like you’re introducing her to
another world, so she can appreciate it differently.”
The Underdogs contributed a few of Omarion’s favorite tracks. “Midnight,” is
a concept song cleverly explaining everything that happens leading up to the
clock striking 12, and everything that unfolds afterwards. Wrong For Me,
speaks to O’s attraction to a girl that is conscious of her incorrect motives,
yet he remains addicted to her. Do It, is O’s self-professed “song.”
Describing it as “bouncy, clever and fresh, most girls feel like if you give
them some type of attention, it’s because of how they look, and that’s not
always the case.”
Admiring Michael Jackson’s artistry, “I want to be recognized and respected
the way he has.” With Electric, “I felt like that was my `Rock with You.’” The
changes in the tempo of the Eric Hudson track continue to allow Omarion’s dance
ability and passion to take over.
Fueled with passion and honesty, 21 has Omarion breaking out of the pop-teen
idol mold and moving into his grown man status. Recognizing the biggest
misconception about him, “people still have their doubts or are in limbo that
I’m real. When you mention anyone that has longevity, you can hate, but that’s
who they are. I hope that with this album I can prove that your boy ain’t going
nowhere, I’m here to stay.”
Stepping into the lead role of a yet-to-be-titled Jennifer Lopez Production
movie, O is getting his chops wet, stretching his acting muscles as “Rob,” a
frustrated New York rapper who encounters a myriad of obstacles on his journey
to forgiveness. Admittedly a little nervous, Omarion is confident that this is
“another step” in the process.
As 21 reflects the man that Omarion has become, he is optimistic and clear
about his role. “I just want people to feel when they hear my music that it’s
real. It’s not because I want to be famous or better than anybody, this is my
God given talent and this is in my heart to do, and it’s ok! I want to have my
humility and be respected differently than most guys in the entertainment
business. One day if I decided to become an executive, that it was ok for me to
have a wife and be a Christian man, believe in God and as far as spirituality,
be ok! It’s ok to be who you are. Ultimately I want to be an example, that’s
what I mean by it’s ok.” Twenty-one, is a great age to be. |