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A LONG TIME AGO IN A GALAXY FAR, FAR AWAY...
Some personal reminiscences...
by Alan Warner
Forty
years ago, on January 2, 1961, I walked into EMI Records' head
office
in London for the first time as an employee. It was not only a
very different
EMI back then, but it was also a very different music industry.
All
the guys wore suits and ties while the girls wore dresses although
in the mid-'sixties, EMI begrudgingly followed the BBC's lead
and allowed the
female staff to wear trousers but, as the memo posted on all floors
instructed: 'the wearing of jeans will not be tolerated' ! Dress
code was even more noticeable at the Abbey Road Studios where
engineers walked around in
white coats, giving the initial appearance of a hospital rather
than a recording facility.
In
1961, there were four main record companies in Britain: EMI, British
Decca, Philips and Pye. All were fiercely competitive, so much
so that a secretary at EMI was fired after she leaked the release
date of a record to a friend over at Decca's Albert Embankment
office.
Musically,
Britain was dominated by the pop singles chart,published each
Monday morning by the New Musical Express. Radio exposure was
limited
to government-controlled needle-time on the BBC's Light Programme
resulting in the nationwide popularity of Radio Luxembourg, a
non-stop pop record format beamed daily in the evening hours from
the small European country of Luxembourg; known affectionately
as '208' (its medium-wave frequency),
Radio
Luxembourg carried not only commercials but also sponsored
programs so all the key record companies bought airtime in the
form of their own shows which were physically produced in Luxembourg's
own studio in
the heart of London's Mayfair district.
EMI's
biggest local recording artists included Cliff Richard, Adam Faith,
Rolf Harris, Helen Shapiro, comedian Peter Sellers, The John Barry
Seven,
pianist Russ Conway, rock instrumentalists The Shadows, ballad
singers
Matt Monro and Shirley Bassey, clarinet player Acker Bilk and
jazz group
The Temperance Seven.
The
Beatles didn't emerge until 1962 but besides Cliff & Adam
in '61, EMI's other leading rocker was the great Johnny Kidd with
his group The Pirates; dressed in black leather and sporting an
eye-patch, Johnny turned in some cool covers including Marv Johnson's
early Motown seller YOU GOT WHAT
IT TAKES and Arthur Alexander's A SHOT OF RHYTHM AND BLUES
but really excelled with his own ground-breaking composition,
SHAKIN' ALL OVER as well as PLEASE DON'T TOUCH.
Another local EMI rocker had
been Vince Taylor who, with his group The Playboys, also cut "A
Shot Of Rhythm & Blues" though his real claim to fame
was the immortal 1959 self-composed BRAND NEW CADILLAC.
EMI
had four key in-house A&R men: George Martin assisted by Ron
Richards (who went on to produce The Hollies), Norrie Paramor
assisted by John Schroeder, Norman Newell assisted by John Burgess
and Wally Ridley.
These
were the heydays of the British cover versions: each week, the
A&R guys received the latest 45's from the States and local
music publishers
would set UK release dates for the songs, allowing British producers
to
ready their versions which, more often than not, were almost duplicate
arrangements of the originals! An example of the result of all
this is that
Gerry Goffin & Carole King's UP ON THE ROOF became
a Top 10 British hit for Kenny Lynch, produced by Wally Ridley
for EMI's HMV label and a Top
40 seller for Julie Grant produced locally for Pye, while the
original by The Drifters never made the UK charts.
However,
American product was hugely successful in the UK back then with
artists such as Roy Orbison, Connie Francis, Duane Eddy, Johnny
Tillotson, Neil Sedaka, The Everly Brothers, Bobby Vee, Brenda
Lee, Bobby Darin, Del Shannon, Eddie Cochran, Buddy Holly, Johnny
Burnette, Jerry Lee Lewis,
Sam Cooke, Gary U.S. Bonds, Clarence 'Frogman' Henry, Johnny And
The Hurricanes, The Drifters, Jim Reeves, Ricky Nelson and of
course Elvis Presley was particularly prominent.
British
Decca ruled the roost with their London-American label under which
they released product from Atlantic, Atco, Monument, Liberty,
Dolton, Big Top, Cadence, Jamie, Imperial, Scepter & Sun and
they also had the RCA (previously with HMV) and Warner Bros. labels.
EMI
had the local licences for MGM, ABC-Paramount, Canadian-American,
Mercury, Roulette, Cameo/Parkway and United Artists, the latter
having switched from British Decca. Capitol product had also been
originally
released in Britain by Decca, but EMI's purchase of a controlling
interest in that west coast label brought Capitol into the EMI
fold in 1955. UK EMI also
at one time was the local licensor of American Columbia product
but that
had switched to Philips in the late 50's, though EMI retained
the Epic
catalog for a short period, hence Bobby Vinton's single of "Roses
Are Red" becoming a UK hit on the local Columbia label. In
addition, EMI bought out and took over the Rank Organisation's
Top Rank Records whose artist roster included John Leyton, Craig
Douglas & Andy Stewart (all of whom switched
to other EMI labels) as well as masters leased from American independents.
Eventually,
American repertoire played an even greater role when EMI launched
their Stateside label which, like its British Decca counterpart
London, became the home of product from smaller U.S. indies; among
the U.S. labels represented initially on Stateside was Motown.
Music
publishing was a small part of EMI's business back then with their
local company (Ardmore & Beechwood) housed above the HMV Record
Store in London's Oxford Street.
I
treasure my memories of EMI in 1961 because the company was about
to become the hub of a musical revolution when the Merseybeat
boom began
its meteoric rise in late '62. It was also the time when the British
independent record producers began to emerge led by the likes
of Joe Meek, Giorgio Gomelsky and Mickie Most.
My
first job was filing records in the library, but I got to know
folks such as George Martin and his secretary Judy (later to become
his wife) back in the pre-Liverpool days when Peter Sellers and
Scottish bandleader Jimmy
Shand were Parlophone's biggest-selling artists!
EMI
which, incidentally stands for Electric & Musical Industries,
was a wonderful training ground and was the place I met my longtime
friend and fellow record-collector Tim Rice when he joined as
a management trainee.
Staff
members came and went but often turned up in very different places;
I always remember a guy called Gerry Conway who sat near me in
the general office in the mid-'sixties; all the department heads
thought he was an idiot -
he hated what he did, shuffling some kind of papers aimlessly
day after day, but he'd invariably beat out rhythms on his desk.
He eventually left but definitely found his niche...he ended up
playing drums on albums by John Hiatt, Kiki Dee, Fairport Convention
and many others.
Luckily,
the love of music always finds a way of manifesting itself and,
given half a chance, I'll tell you just how much it still means
to me!
ROCK
ON !
Alan Warner
© 2002 EMI Music Publishing, Inc./Alan Warner
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